About the Founder

Why I Started löpa

I started löpa out of two deep passions: running and being tall. For too long, tall people have been an afterthought in athletic wear — handed an XXL in a boring grey and told to get on with it. I wanted something different.

Being tall isn't just a sizing issue — it's an identity. Tall people have personality, style, and presence, and I believe that should be celebrated rather than hidden behind ill-fitting, uninspired kit. löpa was built to offer high-performing gym and running wear that actually fits tall frames as if it were made for us — because it is.

The brand draws influence from Scandinavian minimalist design. There's something fitting about that: Sweden is home to some of the tallest people in the world, and that clean, purposeful aesthetic reflects exactly what löpa stands for. The name itself — löpa, meaning 'to run' in Swedish — speaks to my other great love: running.

I run marathons, parkruns, and triathlons. I love everything about it. And I wanted to create a brand that performs at that level, looks the part, and finally gives tall athletes the kit they deserve.

No more compromises. No more boring options. This is löpa.